This re-brand of Long John Silver’s LLC is based on my response to the fast food franchise’s recent, unsuccessful effort to change its public image from a provider of deep-fried fish to a healthier-conscious food source. My research suggests that most consumers did not respond positively to the altered attitude and menu, nor to the minimalist design approach to promotion materials. In contrast, my rebrand provides the edge/energy needed to honestly reflect the Long John’s unique and identifiable history by embracing and reimagining the franchise’s origins. The campaign reinvigorates audience attraction to the franchise by creating a platform for an adventurous marketing approach. Visually captivating narrative scenes featuring the pirate mascot invite consumers to be bold risk-takers who feel empowered to indulge in their own food choices whenever they want. The deep-fried fish served at Long John Silver’s becomes hidden treasure! Creative textures and gritty type styles work cohesively with an environment-inspired color palette to create active and appealing visuals.
While working at SEG Systems, I designed several graphics for our largest client: PGA Tour Superstores. One project were these golf bag illustrations that are used in the bag section of PGA stores around the country.
The goal of the project was to create a series of illustrations that were sleek and modern, but also did not clash with any existing branding. Working closely with SEG’s senior designer, I created a series of illustrations that would represent a variety of different products that would be found the golf bag section. I made sure the illustrators were detailed enough to be recognizable but not so cluttered that they were distracting. Each image matches the sleek, modern aesthetic that PGA Tour Superstores strives for in all of their branding.
This book cover design reflects the unusual role that the narrator takes in the comedic short story. As the narrator guides a new hire through an office tour, it becomes increasingly apparent that the relationship between the narrator and fellow employees is peculiar. Although the narrator has an unusually detailed knowledge of other employees, no personal connection to them is apparent. This lack of a relationship gives the story unsettling undertones.
My cover design illustrates this feeling of odd uncertainty through its representation of an all-encompassing eye that dominates the entire composition.
RStudio is one of the leading developers of data science software. They work tirelessly to create free and open-source software for data science, scientific research, and technical communication. Collaborating closely with their marketing team, I created numerous ad sets targeting different industries.
Check Out My Store For Exclusive EX-PREZ-LIV Products!
The face is the most expressive part of the human body. Whether as detailed sketches or basic doodles I have always been interested in how facial expressions convey so much information. X-Press Live is part of my ongoing experiment with using faces in design. With these dynamic patterns I used various abstracted faces to explore shape and color in relation to the human form. I wanted each pattern to be full of energy and represent a kind of cheeky self-expression for people who live life to the fullest.
Blues and Soul Magazine is a long-standing music editorial that has been in continuous publication since 1967. Covering multiple genres including blues, soul, rap, and reggae, Blues and Soul offers interviews with artists, reviews of the latest albums, and information on live performances. While the magazine does have an online presence, its website is difficult to navigate and does not take advantage of the unique visual heritage of blues music. A more image-focused layout gives more spotlight to the artists themselves and their diversity of styles. The new layout is also significantly easier to navigate and encourages audience participation at several points. The colors and layering of images reflect the cool lighting of jazz clubs and brings helps give the veteran magazine a sleek appearance for the modern online world.
Named after Frank Zappa’s classic jazz tune, Peaches en Regalia is a groovy pale ale. Simultaneously refined and radical, this locally brewed beer can be enjoyed at both an uptown bar and a downtown music club. The rough outlines and bright colors take direct inspiration from the erratic nature of Zappa’s catalog. By framing a simple peach as royalty, the packaging echoes the often satirical nature of Zappa’s music. This is a beer that challenges the conventions of craft beer design and shows the raw energy and passion of smaller, local brewers.
Made for brewer Virgina Booth for AIGA Charlotte’s annual Beer and Branding Competition.
Joan Tweedy was a ceramics professor at UNC Charlotte who was loved and respected by her colleagues and students alike. As part of a memoriam for Tweedy, two exhibitions were held by the UNCC Art and Architecture Department: one of her own work, and one featuring the work of her former students. Remembering Tweedy collects information on both of these shows. An essay was written to accompany images of Tweedy and her work, and each of her former students submitted work and an artist state for a show of their own. To best handle the two different sets of information the book is structed as a Z-fold. After finishing the first half, the book can be flipped over and a reader can begin the second half.
This project shows my ability to work within a team. I am able to be flexible and aid my fellow designers in a variety of areas. Whether it be copy writing, type selection, photo editing, or page layouts, I can fulfill many positions with a design team. Collaboration is a key principle of design teams which is also reflected in this project. Numerous aspects of the book demonstrate how my fellow designers and I worked together to find the solution that best fulfilled the goal of Remembering Tweedy. Being part of a team teaches you not just the importance of creative collaboration but how ideas can be refined and improved when there is more than one designer in the room.
It can be difficult to address a social or political issue within a single piece of design. Complex issues need to be reduced to a minimal layout and single, eye-catching tagline. This poster focuses on Deferred Action for Childhood Arrivals (DACA) policy and how it effects the children of immigrants who were brought to the U.S. at an early age. DACA gives them a two-year period of deferred action during which they can apply for a work permit. These now grown children have only known America as their home and often have little to no connection to their parent’s country. North Carolina has the 7th highest rate of successful deferrals in the country, so representing the shape of the state specifically feels more personal then showing the outline of the whole country. Within this poster I demonstrate the sense of loss, separation, and uncertainty that the recipients of this program feel. The figures fall off and are plunged out of their home and into an unknown future. The familiar American colors and shape of North Carolina remind the audience of how they are tied to their country. It asks the question of how they would feel if they were one of the figures ripped out of the place they had called their home.
In an age where nearly anything can be done on a smartphone, and for most people use their phone is their primary web browser, it only makes sense that more and more people seek entertainment firstly on their phones. And the entertainment that most people view on their phones has had to change to fit the unique layout of a touch screen phone. Comics, by and large, have not. Many webcomics still adhere to the vertical layout of a print comic, which also suits a traditional monitor. These layout does not suit how most people browse on their phones and potentially hurts an author gaining more readers. Bubble seeks to rectify this situation my offering a format where artists can publish comics specifically designed for reading on a phone.
NOTE: The comics currently shown in these mockups are not mine and are used purely for demonstration purposes.
A table of contents offers a unique visual challenge. All of the later elements of the publication need to be represented in some way on a single page or spread. For Needle, a fictional magazine on vinyl record collecting aimed at a younger generation, strong imagery is vital. While the typography is reminiscent of the past, being immediately recognizable as “retro” by Needle’s millennial audience, the images are what bring out the feeling of record collecting the most. Part of the appeal of seeking out these records to appreciate the covers. The scale of the packaging makes enjoying the cover design a key part of collecting. Whether the covers are being appreciated for their artistic merit or their humorous appearance, it is a clear visual mark of record collecting, and a natural fit for the table of contents. While each image is connected to a particular story, they also form a narrative of their own. As the covers spin around in the shape of a record, they become more complex and colorful. The diversity of both covers and music are reflected within this giant record.
